ATLANTA, GA — A big change is coming to Delta Air Lines as it chooses to cater to customers who are willing to pay more.

Starting in October, the Atlanta based airlines will stop selling tickets under the “Basic Economy” label to compete with low-cost competitors like Spirit Airlines and Frontier Airlines. Instead, the airline is reorganizing its fare structure aimed at giving higher-paying passengers more options in each section of the plane.

This may look like assigned seats, the ability to change flights, or accruing loyalty benefits.

Delta says it will still offer low-cost fares as a subcategory of its “Delta Main” tickets.

Bloomberg’s Tom Busby contributed to this story.